Top 4 Steps To Building An Ecommerce Web Site That Generates Huge Sales
Shopping for products online need not necessarily be a daunting task. In fact many sales in online shopping can be generated in an easy to manage and user-friendly manner. Setting up an ecommerce web site is low cost, but not guaranteed to make you rich.
Many low cost ecommerce solutions that use Flash, Java and graphic elements in their web pages fail in their aim of generating high web traffic and huge sales. Ecommerce web sites are considered the electronic versions of the traditional shopping malls or department stores. They range from the really simple to the extremely complex. And there are those that are extremely cheap to set up, yet their profit generated to a tune of!.5% to as much as 15% of the sales.
However before you start planning out the ecommerce web site design, you must get your desired figures or target quotient. Also include extra profit and loss factors into the sums you think you will generate through the web site. For example, if you generate $600,000 in first phase and want to sell another $600,000 of products, then the figures have to be interrogation of possible similarly priced products with the amount of relevant market value you have purchased to ensure you make a tidy profit. Thus, the target quotient is your secret for developing a profitable web site.
In earlier days, ecommerce web site was dealt with cutting edge technologies like Flash, GIF and Java. Today this is blunted and there has been a gamut of applications that are now available to the IT professionals.
Selling your ecommerce web design
Following are some simple steps to making your ecommerce web site a hit.
1. It must be place in a strategic web location.
2. Your clients must be able to find you on on major search engines.
3. You should research for reciprocal links to your website too. This might not be a huge requirement, but can make a positive impact on your online business popularity with on-going search engine optimization.
4. Send out a newsletter to your existing clients or to prospective clients.
Adding products to your website
Adding products to your ecommerce website need not be a daunting task. In fact there are many options available. Here are some simple steps to follow:
1. After you have cleared the layout of your website, you need to think about the ‘What’s Different Page’? This is the page where the content, descriptions, prices and promotions of your ecommerce provides a different view to the potential customers.
2. Design every product with an aim of selling. This is the most serious note that needs to be added in the page in the first place. AukeUSTering is one of the most typical tactics to sell an ecommerce.
3. Identify what makes you unique and different from other web sites and pattern it in the layout of your website. These unique traits will set you apart from your competition.
4. Incorporate useful and valuable information in the description, prices and various product pages. It should deliver the information without any effort from site visitors.5. Lure the customer into buying a product from you. So a customer is a potential customer and not a web visitor.
Now comes the tricky part of designing your ecommerce web site.
Here are some standard techniques that successful ecommerce solutions use with grace.
• For Product Names:
Product names must have a descriptive name.
• For Descriptions:
Product descriptions must not only be compelling but also reach out to the customer on the terms that have been mentioned in the product description.
• For Prices:
The rule of pricing in ecommerce is quite simple. There is no magic formula or standard pricing strategy. It does depend on how much you want to sell your product for.
Austin Kruger
Austin is a programatic marketing consultant and CEO of AKWMS Inc